Greening Your Business in a Down Economy

Saving the planet is all well and good, but unless you have a magic ring and an 80’s cartoon series it’s not your actual job.  Saving money is much more measurable, especially with recession cutting through the like a chainsaw at a soufflé convention, and nowadays you can do that while protecting the planet at the same time.

Eco-friendliness is often associated with happy hippies slightly less financially motivated than their own granola bars, but a few tips and tricks can help any online project manager reduce their footprint and their financial losses:

1.  Go Paperless

As a virtual task manager the paperless office is something you should already understand.  Whether your electronic office is all on your desktop, or you’ve moved onto the next step of entirely web based project management (with the enormous safety and security that brings), you should have kicked that old paper habit.

But some need hard copy like a nicotine fix, printing entire e-mails in order to highlight the relevant passage in bright yellow, stick it into a binder like the world’s most boring scrapbook, then (presumably) squirrel away all the scraps for insulation for their winter nest and hibernation.

You may not think much of the cost of paper, but you should be the sort of person thinking of the second-level effects: less printing means less laser toner cartridges, and based on the cost, those things are made out of Fabergé eggs and filled with ink squeezed from endangered octopuses.  For small businesses, or those involved in online collaboration (meaning you have to pay for your own printer), kicking the paper habit can save a lot of time and money.

2.  Working Remotely

Some say that the internet enables interaction between offices around the world, and while they’re right, that sentence means they’re still missing the point.  Web based task management systems mean that for many there’s no real point in “offices” at all, and we all turn up out of some kind of ingrained business habit.

With the proper project tools, you can effectively administer virtual tasks from anywhere in the world - including your own home.  Business culture is rapidly growing up, realizing that working from home doesn’t mean a doting granny making some temp-money by typing.  It means someone smart enough to look at a budget reading “living expenses $cost, office expenses $more cost” and realize “Hey, I can save thousands of dollars RIGHT NOW.”

If you need the eco-advantages of virtual offices explained to you, we’ll have to start from the beginning.  ”That blue thing above you is the sky”-type beginning.  Not carting yourself back and forth for two hours every day doesn’t just save your time, it saves an enormous amount of emissions - not to mention all the resources and electricity not being used by an extra office.

3.  Measure Three Times, Cut Twice, Print Once

Mistakes are bad.  This has been a Revolutionary Bet-You-Never-Knew-That Public Service Announcement.  But what’s worse than mistakes are huge, glossy, custom-ordered mistakes that arrive in crates and make even the most edge-cutting online collaborative project look like a bunch of first graders.

If you’re obeying step one above, you’ll be better equipped for real electronic error-checking.  While everything should always be error-free, of course, anything due for dispatch to the printer needs a full show of hands.  This isn’t just spelling and grammar, either - the fact that you’re managing an online project means you can’t do everything yourself.  Just because the sentence “Connect the third transistor stack assembly to the high voltage input” is grammatically correct doesn’t mean your engineer will agree its right.

Landfills are full of the thirty-thousand copies of a leaflet explaining why “Fisk & Sons Accountants” can be trusted not to make mistakes.  Even when you recycle the paper, you can’t recover the energy and the costs of creating so many unwanted items.

4.  Regular Maintenance

“Saving on servicing” is the single scariest and most shortsighted sentence in the entire budgeting arsenal.  It makes a mole in dark glasses look like an optician with a telescope.  When money is at its tightest is when you can least afford a breakdown, so don’t scrimp or save on servicing your computer equipment (or the online tools that let you keep track).  One hard drive failure can cost weeks of work, and that’s the kind of catastrophe that costs clients.

As project manager you know how terrifying the phrase “my computer crashed” is - don’t let it happen to you.  Save money in the long run by keeping your computer tools in top condition.  The better condition you keep your kit in, the less often you’ll have to expensively replace the lot, and the less utterly-unmanageable electronic trash will end up polluting the planet.  Even those few parts of your PC that can be recycled require hideously toxic technology to scrape out the few salvageable scraps, and you know that most will end up rotting and rusting in non-biodegradable stacks anyway.

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Read more about Green Businesses on WeHeartWorld.

Image: Creative Commons via OfficeNow.

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Calling ‘em Out: The World’s 10 Worst Greenwashers

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As the green movement sweeps the globe, companies, trade groups and government organizations are eager to get a piece of the pie. ‘Green’ can definitely translate into big profits if you do it right – but all too often, these money-hungry entities choose to fudge the facts in an attempt to make themselves seem more environmentally friendly and responsible than they really are. That’s called greenwashing, folks, and here are 10 of the world’s worst offenders.

BP

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(image via: London Rising Tide)

BP’s ad campaign with the theme ‘Beyond Petroleum’ led the public to believe the company was headed in the direction of cleaner, renewable fuels. But, it turned out the company was spending more money on advertising than on green efforts, leading Treehugger to ask, “What does BP stand for these days? Beyond Propaganda? Bye-Bye Planet? Bad Pollution?” After all those greenwashing ads, BP went and dropped $3 billion to buy into from the Alberta Tar Sands. Each barrel of out of the tar sands generates about two thirds of a ton of CO2, meaning BP’s 200,000 barrels a day will generate about 127,000 tons per day.

American Coalition for Clean Electricity

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(image via: ACCCE)

Clean isn’t just a contradiction in terms – it’s propaganda. The ‘Clean ’ message has been brought to us by none other than a front group for the industry – the American Coalition for Clean Coal Electricity. ACCCE gathered up tons of money from the and utility industries and used it to fund a far-reaching effort to convince people that can be used in a way that’s not harmful to the environment. ACCCE membership includes Peabody , Duke Energy, Southern Company and American Electric Power and, as we all know, there is nothing clean about coal.

General Motors

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(image via: Greenwashing Index)

Watching these two videos one after the other, General Motors’ unabashed attempt to hype its green cred while also selling Hummers speaks for itself. GM’s ‘Gas-Friendly to Gas-Free’ ad campaign sought to reframe GM as eco-friendly, but the company is still the leading producer of gas-guzzling vehicles and has fought to undermine attempts to improve CAFE fuel standards.

ExxonMobil

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(image via: Greenpeace)

It’s not surprising that companies are among the worst greenwashing offenders: they’re used to making billions off dirty energy, and they’re getting scared that their revenue streams are going to drop off a cliff once renewables are firmly established. Over the past few years, ExxonMobil has launched a number of ad campaigns touting their supposed new-found commitment to and the environment.

Yet, ExxonMobil has consistently funded the climate denial industry for decades, including the Heartland Institute, the Heritage Foundation, the George C Marshall Institute and the American Enterprise Institute. These organizations have colluded with the Bush administration to discredit the EPA’s efforts to fight climate change and offered scientists $10,000 to undermine the findings of the 2007 IPCC report.

ExxonMobil finally stopped funding many of these organizations in the past few years, but the energy giant still doesn’t live up to the rosy impression they’re forcing upon us through these ad campaigns. It is spending just $300 million over the next 10 years researching potential energy sources (many of which are not renewable). Compare that to the $47 billion they spent between 2003 and 2006 developing and gas.

Monsanto

monsanto-greenwash

(image via: Sidewalk Sprouts)

Monsanto, the world’s largest seed and pesticide company, is working to convince us that they are supporters of sustainable agriculture – all while monopolizing and homogenizing the world’s food supply. Hardly sustainable. Monsanto, the maker of toxic pesticide RoundUp, has a long history of producing genetically modified seeds, including ‘terminator’ seeds that cannot reproduce on their own, forcing farmers to go back to Monsanto again and again for more seeds.  They’re also the creators of rGBH (recombinant bovine growth hormone), which is given to cows to increase production and often ends up in our water supply.

Check out the documentary ‘The World According to Monsanto’ for an in-depth look at Monsanto’s practices and the threat they pose to the global food supply. Monsanto: “No food will be grown that we don’t own!”

Malaysian Palm Council

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(image via: RedApes.org)

The companies that make palm -based products like soap and margarine don’t want you to know that these things are coming to you at the expense of rainforests in southeast Asia. The Malaysian Palm Council is troubled by all of those pesky reports detailing how rainforests are cut down to make way for palm plantations, destroying the habitats of animals like orangutans. In short, there’s nothing even remotely sustainable about it – but that didn’t stop Malaysian palm producers from running a series of ads with the tagline “Sustainably Produced Since 1917”.

American Electric Power

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(image via: Rising Tide North America)

This utility giant falsely advertised itself as environmentally friendly and concerned about wildlife and animal habitats, while simultaneously destroying those habitats with its emissions, which contribute to air pollution, acid rain, global warming and mercury poisoning.  American Electric Power is also one of the companies behind the American Coalition for Clean Electricity.

Dow Chemical

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(image via: Greenpeace)

Dow Chemical wants us to think they’re an environmentally responsible company with the best interests of humans and the environment at heart. But since its inception in the 1890s, Dow has polluted property and poisoned thousands of people. Dow created Agent Orange, and its subsidiary Union Carbide was responsible for the world’s worst industrial disaster in Bhopal, India. Dow Chemical has never taken responsibility for or cleaned up the poisonous gas disaster in Bhopal, which killed 8,000 people within two weeks and caused the deaths of an additional 8,000 people in the years since due to gas-related diseases.

Dow Chemical is also skirting its responsibility to clean up the dioxin contamination in the Tittabawasee and Saginaw Rivers in Michigan, claiming that scientific proof does not exist that dioxins are harmful to humans. Dow has been dumping these chemicals in the rivers for more than a century. So much for their regard for “The Human Element”.

Fur Council of Canada

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(image via: Treehugger)

The Fur Council of Canada thought they could pull the dead animal fur over our eyes by claiming that “fur is green”. Yes, they really said that. They claim that fur is “natural, renewable, recyclable, biodegradable and energy efficient.” They even went so far as to call it “the ultimate eco clothing”.  PETA naturally had a response to that: “It takes more than 60 times as much energy to produce a fur coat from ranch-raised animals than it does to produce a fake fur. Plus, the waste produced on fur farms poisons our waterways. And don’t forget … unlike faux fur, the “real thing” causes millions of animals to suffer every year.”

Fiji Water

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(image via: The New York Times)

The quality of most bottled water is no better than tap water, and more than 2 billion plastic bottles end up in the waste stream in America every year. But, that doesn’t stop bottlers like Fiji from claiming that bottled water can be green. The website FIJIGreen.com touts the company’s “progress”, buying carbon offsets and increasing efforts. That’s all fine and good, but the simple fact of the matter is that Fiji water still travels halfway around the world. That’s a lot of wasted , and a lot of emissions.

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A Plea to Paul Krugman for Help

Why isn’t Nobel prize-winning economist Paul Krugman the Secretary of the Treasury? More and more people are starting to ask that question. Jonathan Mann, the creator of Rock Cookie Bottom, writes a song every single day; last week he wrote this catchy and moving plea to NY Times columnist Krugman to come to the aid of our nation’s scorched and pillaged .

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greenhouse gas emissions they must play greater role

building energy codes by percent. The key vote on the version of Americas model energy code for buildings, the International Energy Conservation Code, will take place in at the International Code Councils annual meeting.

Conference of Mayors has unanimously adopted resolution in support of the EECCs 30 Solution, comprehensive package of achievable and affordable proposals to boost energy efficiency in The Alliance to Save Energy promotes energy efficiency worldwide to achieve healthier , cleaner environment, and greater energy security. Additional information is available through the Tax Incentives Assistance Project Web site. All rights reserved.

Mayors Call For Adoption Of The 30 Solution In what Energy Efficient Codes Coalition EECC Director Bill Fay said be Americas significant energy, environmental, and climate policy vote of 2008, the building energy codes by percent. The key vote on the version of Americas model energy code for buildings, the International Energy Conservation Code, will take place in at the International Code Councils annual meeting. Fay noted, Because homes use percent of our nations energy and account for roughly onefifth of Are you an energyefficiency news and information services, for the latest energyefficiency news.

building energy codes by percent. The key vote on the version of Americas model energy code for buildings, the International Energy Conservation Code, will take place in at the International Code Councils annual meeting. Fay noted, Because homes use percent of our nations energy and account for roughly onefifth of All rights reserved. 1850 Street NW Additional information is available through the Tax Incentives Assistance Project Web site.

Kendall Foundation at the AIA sponsored Associate Breakfast in Boston where Senator Kerry spoke of the importance of energy efficiency

greenhouse gas emissions, they must play greater role in Americas energy and climate policy. Alliance to Save Energy promotes energy efficiency worldwide to achieve healthier , cleaner environment, and greater energy security. All rights reserved. 1850 Street NW Additional information is available through the Tax Incentives Assistance Project Web site. Are you an energyefficiency news and information services, for the latest energyefficiency news. Associate Breakfast with Senator Kerry On 6, Senator John Kerry DMA with Alliance Board member Rob Pratt of the Henry building energy codes by percent.

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Founded in mid SEV was created to

Founded in mid SEV was created to develop true solar charging system for Hybrid Electric Vehicles that provides increased electric driving range and improved fuel .

The Solar Electric Vehicle system was designed and engineered as an easy to install 2 to hours integrated accessory system with custom molded low profile solar module, supplemental battery pack and proven charge controlling system.

the Flash Player to see this player. Founded in mid SEV was created to develop true solar charging system for Hybrid Electric Vehicles that provides increased electric driving range and improved fuel . The SEV system generates energy from sunlight and converts this energy to high voltage which is utilized to charge the supplemental battery and the Hybrid Vehicle HV battery pack.

The Solar Electric Vehicle system was designed and engineered as an easy to install 2 to hours integrated accessory system with custom molded low profile solar module, supplemental battery pack and proven charge controlling system. This allows the Hybrid Vehicle HV battery pack.

This allows the Hybrid Vehicle to operate for extended driving range in the electric mode With the SEV solar system, the Toyota Prius can operate up to miles per day in electric mode thus improving fuel by up to 29 depending on driving habits and conditions

through Prius Welcome to Solar Electrical Vehicles. Founded by Greg Johanson, with over years of experience in the solar electric vehicle industry, SEV is the sister company to the oldest and largest systems integrator of solar power systems in Southern California, Solar Electrical Systems.

This allows the Hybrid Vehicle HV battery pack.

The SEV system generates energy from sunlight and converts this energy to high voltage which is utilized to charge the supplemental

Founded by Greg Johanson, with over years of experience in the solar electric vehicle industry, SEV is the sister company to the oldest and largest systems integrator of solar power systems in Southern California, Solar Electrical Systems.

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